Stretching Arms Viewing Room
DYNAMIC BRAND IDENTITY | WEB DESIGN | PROMOTIONAL MEDIA
The Challenge
The pandemic dealt a significant blow to cultural routines, halting our ability to connect over art as a shared experience. With galleries cancelling physical art exhibits and gallery openings, artists, galleries, and audiences needed a new way to connect.
The Result
I teamed up with MMarch NY to create Stretching Arms, a digital gallery exhibit exploring the theme of expansion and resilience. The immersive online gallery celebrates the diverse expressions of participating artists as well as the power of design in enhancing the virtual art-viewing experience. The full brand identity, from logo to color schemes, was conceptualized and executed to transcend the isolation caused by the pandemic.
